United Colors of Benetton celebrated the reopening of its flagship store in Place de l’Opéra with the new Pink Box concept.
The “Pink Box” is a new store concept that was inaugurated in Milan during Fashion Week last February. The color pink pervades all areas of the store – from floors to wall coverings, from the counter to the shelves – to create a fresh and engaging color experience, offering visitors the chance to immerse themselves in the Benetton world and making the colors of its garments stand out.
Contract is a long-standing partner of the Benetton Group, for which it has built many stores around the world.
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