In the heart of Lille city, the street of Bethune is revitalized by the arrival of the new space, Citadium by Printemps.
The store has been built on a single floor totally dedicated to Generation Z: it will evolve to a bright place thanks to the new architectural concept designed by the studio Antonio Virga.
The facade identifies the mood of the flagship: it has been designed in glass with double leather and it suggests what will be the style of the new store, clean and clear.
Inside the ceiling is covered with mirror paper and it gives more depth and light to the rooms using too backlit mirror lamps.
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