Contract was the chosen partner by Victoria’s Secrect and the Percassi Group to set up their first full Italian assortment store in the travel retail channel.
Launched in the Termini Station in Rome, the store is positioned in a fantastic location that sees over 210 million visitors a year.
With a space of around 200sq m, the new Victoria’s Secret is located in the Central Gallery of the station, a prime location as one of the busiest parts of the station.
Large windows with full views of the interior are the gateway to the store, set up in the lingerie brand’s iconic style of using subtle tones and clever use of wood and custom-made furniture from Contract
#victoriasecret #rome #termini #railwaystation #travelretail #trendycolor #newopening #lingerie #retailtrends #percassi #customfurniture #design #designtrends #designstudios #trendy #minimalist #storytelling #contractsrl #paris #treviso #napoli #interiordesign #design #boiseries #mobilier #interiordesigner #furniture #fashion #luxury #creative #30years #fsc #fsccertified #contractmanagement #design #storedesign #furniture #retail #interior #architecture #architect #interiordesigninspiration #decor #refurbishments #designinspiration #retailfurniture #hospitalityfurniture #concrete #project #garments #experience #store #contract #wood #iconic #station #fantastic #new #assortment #made #year #launched #group #brand #windows
